Adding Stories With You – The New MINI Countryman Launch

Meaningful conversations. Bespoke experiences. Adding stories. The launch event for the New MINI Countryman was a scintillating adventure which encompassed an immersive multi-sensory experience.

The guests were treated to sights, scents and tastes that were specially curated to add memories throughout the time that they spent at the New MINI Countryman launch. In a bid to bring nature closer to them, textured walls greeted the guests at the reception in anticipation of the exploration that was to come.


The guests were invited to head over to the Add Memories photo wall with their friends where a picturesque backdrop featuring a natural waterfall provided a great picnic outdoors photo opportunity.


Igniting the senses and evoking emotional notes, a scent bar allowed the guests to take home self-concocted fragrances.


Visually appealing and scrumptious food were served to whet the appetite of the guests.


The official unveiling of the new MINI Countryman began with pomp. A large LED display screened the official New MINI Countryman video and opened its gates to reveal both the MINI Cooper Countryman and MINI Cooper S Countryman models. The New MINI Countryman beckoned the guests to step off the beaten track and add stories of travel where outdoor offerings and discoveries awaited them.


June 8, 2017