Job Description
1. Assist in the planning, development and implementation of marketing campaigns, events and activities.
2. Monitoring ongoing spend against the allocated budget, keeping accurate records of invoicing and clarifying with the relevant parties where variances occur.
3. Providing a summary of total spend, results and recommendations at the end of every marketing campaign and event, and assist in preparation and manage timely submission of reports required by the Management or Principal.
4. Support the Marketing Manager in planning and preparation of annual A&P budgets and business plans.
5. Assist the team in preparation of conquest and loyalty events and activities on an annual or ad hoc basic. Individual proposal for final management approval inclusive.
6. Assist in press related topics and activities, including media test drives and news clippings’ consolidation etc
7. Monitor and analyse competitors’ activities and tactical campaigns on online and offline media.
8. Update showroom collaterals where necessary – including product and aftersales brochures/catalogues, magazines, EPOS/VPP playlist etc.
9. Work with website, digital systems and online security providers on maintenance/updating of website, campaign landing pages, electronic direct mailers, and all other web related items.
10. Responsible for proper filing, housekeeping and dissemination of production information and collaterals to key persons within the organization
11. Responsible for marketing merchandise and stock inventory – including lifestyle items, uniform, event items etc.
12. Work with the appointed social media agency to manage and update MINI’s social media platforms according to brand and tactical requirements, and ensure timely submissions of post campaign reports, quarterly reports, social media stats and trends, ad spend tracking etc.
13. Coordination with the media/advertising agencies to liaise, check and provide necessary inputs on mediaplan scheduling and post campaign reports for managements’ review and approval.
14. Coordination with creative agencies for creation, submission, production and post-campaign/event creative compilation of campaigns and collaterals.
15. Plan and execute guerilla marketing / promotions /events / launches / press conferences and car displays.
16. Evaluate sponsorship requests and execute sponsorship/collaboration activities.
17. Co-ordinate with suppliers for pos material and gift premiums.
18. Keep abreast with brand and product information, updates and changes.
19. All other marketing related activities

Overview
The CRM Executive plays a key role in the management of the CRM systems and its associated processes, campaigns and events, and evaluates data insight and information to develop effective and efficient CRM strategies and activities to improve customers’ journey and experience with the brand and dealership.

1. Support the Marketing Manager with and work closely with the Brand Principal and other Group support functions in developing, strategizing and implementing CRM plans and activities, and to improve the overall customer experience with the brand and dealership to increase brand loyalty and advocacy.
2. To be the data custodian for the brand, maintaining and monitoring the customer and prospect databases and behavior trends to ensure data quality, accuracy, and regular updating (Salesforce & Autoline). At the same time providing timely reports, analysis and recommendations.
3. Spearhead planning and implementation of conquest and loyalty events and activities within given budget on an annual or ad hoc basic. Individual proposal for final management approval inclusive.
4. Regular evaluation of customer touch points, CRM processes, database management cleansing, customer retention activities, aftersales lifestyle management, collaboration and sponsorship requests.
5. To be the customer advocate for the brand, ensuring that customer feedback, enquiries and requests via all platforms (Social Media, Email, Face to Face) are acted on promptly.
6. Facilitate customer board meetings concerning the feedback from customers via VoC (Voice of Customer) on a quarterly basis.
7. Coordination with agencies and vendors for development, production, and post campaign/event compilation of CRM related collaterals, web pages, and other related materials.
8. To promote the right data input practices and processes across the entire team.
9. To possess a customer first attitude and ensure that he/she is abreast of competitor product line-up and launch dates, consumer and industry trends (e.g. PDPA), as well as MINI product knowledge.