Support of Rolls-Royce, Maserati and Porsche Product & Brand Communications including:

o Assist in informing multi-year strategic communication plans for products, including key product updates, model refreshes and new product launches o Create PR briefs and publicity strategy to support marketing campaigns across Bahasa Indonesian and English languages
o Work across the business to create opportunities and ideas that drive extensive stories with various media including automotive, broadcast, business, social, lifestyle media and influencers
o Identify and support stories and opportunities to increase brand exposure to new audiences, including media, influencers, and consumers o Manage and fulfil media requests and deal with enquiries from the public, the press, and related organisations
o Develop speeches, presentations and content for brand activities o Analyse media coverage, and exceed share of voice KPIs o Ensuring crisis communications protocol are up to date Managing local media and consumers during crises, communicating messages which are effective to turn the situation around as required

Key Responsibilities

Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Build strategic relationships and partner with key industry players, agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Oversee and approve marketing material, from website banners to hard copy brochures and case studies

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Analyze consumer behavior and adjust email and advertising campaigns accordingly

Key Responsibilities

• Operational implementation, monitoring and development of the overall Marketing and CRM strategy (all communication channels [including digital] as well as sales related activities) for Porsche dealerships under Eurokars Group
• Liaison with Porsche Indonesia principal for all required updates
• Maintain a strong working relationship with Porsche Indonesia and internal working team
• Develop the marketing strategy (Offline & Online) for Porsche in alignment with Porsche Indonesia requirements and Business plan objectives
• Preparation/Management of all Porsche events in Indonesia, engagement with local Porsche clubs (where available)
• Monitoring of all Porsche artwork and communication collateral against Porsche Corporate Identity (VI)
• Responsible for Sales Literature Planning, Creation, Production/Ordering & Distribution
• Responsible for accurate translation and localizing of content
• Responsible for reporting of activities to management and regular updating of Eurokars Group Website with Porsche Activities on a Monthly Basis