We are looking for an experienced and enthusiastic Digital Marketing Executive to join our Marketing team. You will be responsible for developing and implementing our digital marketing strategy and the day-to-day management of our digital campaigns and social media platforms in order to solidify our online presence and improve our marketing and sales efforts. In the ever growing and expanding digital world, your role will be pivotal in ensuring that the Mazda brand are best represented in the digital space to engage our intended audience. You will be working within the Marketing team and closely with the Sales and Aftersales departments for both brands.

Duties & Responsibilities:

• Develop the digital and social media strategy for Mazda
• Develop and execute digital and social media campaign plans that are consistent with each brand’s corporate identity.
• Work with the various agencies to create consistent, meaningful content across all digital and social media platforms including the brands’ websites.
• Community management for social media platforms; including responding to queries in a timely manner.
• Define and establish a framework for measurement of digital and social media channel performance, including KPIs, benchmarks, and ROIs
• Stay up to date with the latest digital and social media best practices and technologies
• Use the various analytic tools to track and report on performance marketing matters such as digital attributions and website performances.
• Collaborate with Marketing, Sales and Aftersales teams to enhance digital capabilities
• Track and improve SEO to drive organic traffic and increase user engagement through content creation and optimization

Job Overview

The CRM & Marketing Officer plays a key role in the management of the CRM systems and its associated processes, and provides insight and information to support the team in implementing CRM strategies and activities to improve customers’ journey and experience with the brand and dealership.

As a MINI CRM & Marketing Officer, your responsibilities will include:

• Provide support to the Marketing Team with CRM systems’ data entry, refining data management and cleansing, improving the overall customer experience, and to assist in marketing activities for new cars, used cars and aftersales departments.
• Responsible in ensuring the timely and accurate input of customer data and to cleanse and upkeep the data within the pre-set guidelines according to dealership retail standards.
• Assist the Marketing Team with event support and execution of Marketing and CRM activities and campaigns in line with customer retention strategies.
• Monitor the usage of salesforce by the sales team and to provide reports accordingly on a regular basis.
• To promote the right data input practices and processes across the entire team.
• To possess a customer first attitude and ensure that he/she is abreast of MINI product knowledge.

Job Overview

We are looking for a passionate Digital Marketing Executive to be part of the marketing team for the Porsche brand. You will assist the Marketing team to support and execute the overall marketing strategy for the company to meet business targets and enhance the company’s brand image.

Duties & Responsibilities

• Plan and implement Company’s marketing calendar to increase digital brand awareness and enhance lead generation across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Assist and manage the Company’s media platforms including websites, google ad campaigns, social media accounts and email marketing with the objective to drive sales and brand loyalty through digital and social media campaigns
• Build a strong social strategy to grow followers, brand interest and engagement through engaging content across different digital platforms
• Be actively involved in SEO, SEM efforts (keyword, image optimization etc.)
• Share data driven insights with communications, tracking customer journeys through the digital estate and optimizing for conversions
• Understand conversion funnels, track the effectiveness of marketing campaigns for continuous improvement including identifying gaps in digital channels and offering long and short term strategies and tactics
• Monitor, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) on a weekly basis
• Deliver monthly proposals, reports, presentations and share insights to develop optimization plans and provide action plans
• Liaise with Marketing, CRM, Sales, Design and Creative teams to optimize customer experience and ensure brand consistency
• Keep abreast of trends on social media, ecommerce, digital marketing and industry developments, and leverage on such trends and developments to optimise campaigns

Support of Rolls-Royce, Maserati and Porsche Product & Brand Communications including:

o Assist in informing multi-year strategic communication plans for products, including key product updates, model refreshes and new product launches o Create PR briefs and publicity strategy to support marketing campaigns across Bahasa Indonesian and English languages
o Work across the business to create opportunities and ideas that drive extensive stories with various media including automotive, broadcast, business, social, lifestyle media and influencers
o Identify and support stories and opportunities to increase brand exposure to new audiences, including media, influencers, and consumers o Manage and fulfil media requests and deal with enquiries from the public, the press, and related organisations
o Develop speeches, presentations and content for brand activities o Analyse media coverage, and exceed share of voice KPIs o Ensuring crisis communications protocol are up to date Managing local media and consumers during crises, communicating messages which are effective to turn the situation around as required

Key Responsibilities

Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Build strategic relationships and partner with key industry players, agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Oversee and approve marketing material, from website banners to hard copy brochures and case studies

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Analyze consumer behavior and adjust email and advertising campaigns accordingly

Key Responsibilities

• Operational implementation, monitoring and development of the overall Marketing and CRM strategy (all communication channels [including digital] as well as sales related activities) for Porsche dealerships under Eurokars Group
• Liaison with Porsche Indonesia principal for all required updates
• Maintain a strong working relationship with Porsche Indonesia and internal working team
• Develop the marketing strategy (Offline & Online) for Porsche in alignment with Porsche Indonesia requirements and Business plan objectives
• Preparation/Management of all Porsche events in Indonesia, engagement with local Porsche clubs (where available)
• Monitoring of all Porsche artwork and communication collateral against Porsche Corporate Identity (VI)
• Responsible for Sales Literature Planning, Creation, Production/Ordering & Distribution
• Responsible for accurate translation and localizing of content
• Responsible for reporting of activities to management and regular updating of Eurokars Group Website with Porsche Activities on a Monthly Basis