PT Eurokars Motor Indonesia to Assume the Distributorship of Mazda Vehicles in Indonesia

PT Eurokars Motor Indonesia to Assume the Distributorship of Mazda Vehicles in Indonesia

INDONESIA, 14 October 2016 – PT Eurokars Motor Indonesia, a member of Eurokars Group, has been appointed by Mazda Motor Corporation as the distributor of Mazda vehicles in Indonesia.

This appointment represents a significant milestone for Eurokars Group, one of the leading automotive groups in Asia since its founding in 1985. It also reflects the synergistic partnership between Mazda Motor Corporation and Eurokars Group which is well-positioned to run the distributorship, having garnered a strong track record since it became a dealer for Mazda cars in Indonesia in 2007, and then took over the distribution of Mazda cars in Singapore in 2011.

In just a few years, it has raised the profile and catalysed the expansion of the brand. Eurokars Group grew the market share for Mazda cars in Singapore to 9.2% in 2015. In recognition of its efforts, it received the Mazda Distributor Commendation Programme’s “Volume and Share Increase Award” in 2014 as well as the “Ratio Increase Award” for achieving 168 per cent growth in 2015.

As of September 2016, Mazda is now ranked 3rd in Singapore in terms of new registrations, according to the latest Land Transport Authority New Registration statistics.

“This partnership between Eurokars Group and Mazda Motor Corporation to distribute Mazda cars across all of Indonesia is an extension of our existing close collaboration which has been mutually rewarding and satisfactory. We are honoured to be appointed as the distributor for this vital and strategic market which is the largest economy in Southeast Asia and ranks among the top countries in this region in terms of auto sales. We fully intend to leverage the knowledge, expertise and experience that we have gained from being a dealer for Mazda cars in Indonesia and the distributor for the Singapore market in our bid to turn Mazda into one of the most sought after automotive brands in Indonesia,” says Mr Karsono Kwee, Executive Chairman of Eurokars Group.

The distribution network of 45 dealers will be officially transferred from PT Mazda Motor Indonesia to PT Eurokars Motor Indonesia in February 2017.

Following the official transfer, PT Eurokars Motor Indonesia will take over existing staff and dealers under PT Mazda Motor Indonesia. It will also be responsible for all after sales including the warranties of all Mazda vehicles sold by PT Mazda Motor Indonesia prior to the transfer.

Since its founding in 1985 by Mr Kwee, an award-winning entrepreneur and motoring enthusiast, Eurokars Group has been driving luxury experiences and powering the growth of premium car ownerships across Asia with its headquarters in Singapore and businesses in Indonesia, China and Australia.

As the largest privately-owned car distributorship in Singapore, Eurokars Group manages five iconic marques – Porsche, Rolls-Royce, MINI, Mazda and McLaren. In Indonesia, the group represents Porsche, Rolls-Royce, BMW, Mazda, Maserati, and 3M Automotive and Commercial Film products for the whole of Indonesia. To fuel its growth and regional expansion, the group has also acquired a stake in a Rolls-Royce dealership in Nanning, China, and secured a Mazda dealership in Perth.

The industry accolades that both Eurokars Group and Mr Kwee have been conferred are furtSaveher testament to the group’s success.

In 2004, Eurokars Group first won the Enterprise 50 award. It was recognised again in 2011 when it won third position for the award. In 2012, the group was also accorded the Business Superbrands status.

Even as Eurokars Group celebrates its success in doing business, it believes in making a positive impact on the communities that it serves and operates in, and in doing its part to give back to society. The group has made significant contributions to various charities over the years. For its efforts in building social capital and contributing to the community, Eurokars Group received the Community Partnership Excellence Award of the People’s Association Community Spirit Awards 2016. Within Indonesia, Eurokars Group works closely with the car clubs that are affiliated with the brands that it represents on philanthropy projects such as dollar-for-dollar matching donations to worthy causes.

An intrepid entrepreneur, Mr Kwee was presented with the 2015 Honorary Distinguished Business Leader Award at the Promising SME 500 Medallion Presentation Ceremony. And in 2006, he was the recipient of the Entrepreneur of the Year Award which was jointly organised by ASME and Rotary Club of Singapore.

“We thank Mazda Motor Corporation for this valuable opportunity to enter into a partnership with them in another important Asian market and to work in tandem with them to continue to drive the success and popularity of Mazda cars in this part of the world,” adds Mr Kwee.

“Since 2002, Eurokars Group has been committed to growing and developing the automotive market of Indonesia by offering discerning customers a range of quality car brands that anticipate and satisfy their needs and aspirations. As the distributor of Mazda vehicles in Indonesia, we will make the most of our tried and tested experience and understanding of this market, as well as our in-depth knowledge about Mazda’s brand and product attributes that has been acquired through our dealerships in Indonesia and Perth, Australia, as well as our distributorship in Singapore. Together with Mazda Motor Corporation, we aim to elevate our customer service to a whole new level; expand our product line-up; increase the sales of Mazda vehicles, and drive market penetration in the high-potential and high-yield market of Indonesia,” says Mr Herbert Kwee, CEO, Eurokars Group, Indonesia.

About Eurokars Group

Eurokars Group is synonymous with premium automotive brands in Singapore and has enjoyed significant growth, with every brand under its care boasting an unblemished track record, each with its own unique branding and positioning. With more than 30 years of market representation, and industry accolades from Enterprise 50 and Superbrands, Eurokars Group is a well-established motoring entity, having grown over the years from a niche sports car retailer to a multi-franchise automotive dealership group.

Eurokars Group was founded by respected entrepreneur, Mr Karsono Kwee, who as Executive Chairman of the group is driven with a genuine passion for motorcars and has turned the business into a well-diversified and leading customer-oriented dealer of premium automobile brands in the region.

For media enquiries, please contact:

Angeline Tan
General Manager, Group PR & Corporate Communications
Eurokars Group
Telephone: (65) 6360 2406
Mobile: (65) 9237 0438
E-Mail: angeline.tan@eurokars.com.sg
Website: https://www.eurokarsgroup.com