Eurokars Leasing Partners Enterprise Mobility to Introduce Three Global Mobility Brands to Singapore
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Left to right: Marco Beltgens, Assistant Vice President, Global Franchising – Asia Pacific, Enterprise Mobility; Charmain Kwee, Group Executive Director, Eurokars Group
Eurokars Group, Singapore’s leading and largest privately-owned automotive company, announces a landmark franchise partnership with Enterprise Mobility. The alliance will see the introduction of three of the world’s most renowned vehicle rental brands – Enterprise Rent-A-Car, National Car Rental, and Alamo – to the Singapore market through the Group’s dedicated leasing and rental arm, Eurokars Leasing.
As Eurokars Group enters its fifth decade of industry leadership, this strategic move reflects a deliberate shift towards addressing changing mobility preferences – where flexibility, immediacy, and service experience are fast becoming as important as vehicle ownership itself. By combining the Group’s deep local expertise with Enterprise Mobility’s globally established operating frameworks, this positions Eurokars to meet rising demand for flexible access to vehicles, anchored by our quality, reliability, and service assurance
“This partnership unites two organisations with a shared family-owned heritage and a mutual, customer-first ethos. Enterprise Mobility’s history of establishing a deep, positive impact in their home-grown locations before expanding internationally mirrors our own journey, making them the ideal partner to uphold our values,” said Charmain Kwee, Group Executive Director of Eurokars Group.
“While vehicle ownership remains core to our business, we recognise the growing demand for convenience and sustainable alternatives. By integrating Enterprise Mobility’s global expertise, we are scaling our capabilities to deliver a seamless, end-to-end mobility ecosystem. This allows us to support customers from ownership through to flexible, on-demand solutions – all held to a steadfast Eurokars standard of excellence.”
Backed by Eurokars Group’s extensive infrastructure – including its state-of-the-art aftersales facilities, a deep-rooted expertise in multi-brand representation, and a diverse fleet of iconic and premium vehicles – every Enterprise, National, and Alamo customer in Singapore is assured of manufacturer-standard maintenance and a seamless digital journey.
“Expanding into a strategic hub like Singapore requires a partner who understands that service is the at core of the customer experience,” said Isidro Loaiza, Vice President of Global Franchising at Enterprise Mobility. “Through Eurokars Group’s strong local and technical knowhow, alongside the operational reliability of Eurokars Leasing, we are certain that the Enterprise, National, and Alamo brands will offer exceptional mobility solutions for our customers in the region.”
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Left to right: Maradona Truong, Regional Rental Manager, Global Franchising – Asia Pacific, Enterprise Mobility; Marco Beltgens (Enterprise Mobility); Charmain Kwee (Eurokars Group); Dylon Lim, Head, Eurokars Leasing
The first phase of the rollout will commence in October 2026, with service locations launching in the Central Business District and the West of Singapore. To ensure maximum accessibility, the Group has already outlined plans to further expand its network, bringing these global brands closer to travellers and all Singapore drivers. Eurokars Group is confident that this partnership will set a new standard in the market, effectively bridging the gap between traditional car ownership and the growing demand for flexible, premium mobility solutions.
About Eurokars Group
Eurokars Group is synonymous with premium automotive brands in Singapore and houses a diverse variety of luxury marques with its own unique branding and positioning, maintaining a unified purpose of delivering exceptional automotive experiences. With more than 40 years of market representation, and industry accolades from Enterprise 50 and Superbrands, Eurokars Group is a well-established automotive industry leader, having grown over the years from a niche sports car retailer to a multi-franchise automotive dealership group – headquartered in Singapore with strong operational presence in Indonesia, China and Australia.
Eurokars Group was founded by respected entrepreneur, Mr. Karsono Kwee, who as Executive Chairman of the Group, is driven by a genuine passion for motorcars and has transformed the business into a well-diversified and leading customer-oriented dealer of premium automobile brands in the region.
About Eurokars Leasing
Eurokars Leasing is a leading provider of vehicle rental and leasing solutions in Singapore, offering a comprehensive range of short-term rental and long-term leasing services to both individual and corporate customers.
As part of the Eurokars Group, Eurokars Leasing is committed to delivering mobility solutions that are built on trust, reliability and service excellence. With a growing fleet of premium vehicles, dedicated operational support and digital self-service platforms, the company continues to redefine mobility by placing customer experience at the centre of every journey.
About Enterprise Mobility
Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Mobility, inclusive of its subsidiaries and franchisees, and affiliate, Enterprise Fleet Management, manage a diverse fleet of more than 2.4 million vehicles through an integrated network of over 9,500 fully staffed neighbourhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.