Sportscar Together – The all-new Porsche Cayenne

On 28 and 29 March 2018, more than 700 Porsche owners, enthusiasts, business partners and members of the media witnessed the premiere of the third-generation Porsche Cayenne.

The launch event was themed “Sportscar Together” to showcase the unique social characteristics of the all-new Cayenne in four experiential zones – Escape Together (postcards), Thrill Together (Virtual Reality), Taste Together (chocolate art installation) and Share Together (photo booth and social media wall).

Two variants – the Cayenne S and Cayenne Turbo, were officially unveiled with an emotive trailer and a breath-taking multimedia show. Without a doubt, the range-topping Cayenne Turbo drew the most attention from the audience.

Introducing the Cayenne S and Cayenne Turbo

Host of the launch event, Mr Bobby Tonelli, providing an overview of the all-new Porsche Cayenne

The all-new Cayenne

The guests were mingling with one another at the launch event

May 31, 2018