Sportscar Together – The all-new Porsche Cayenne
On 28 and 29 March 2018, more than 700 Porsche owners, enthusiasts, business partners and members of the media witnessed the premiere of the third-generation Porsche Cayenne.
The launch event was themed “Sportscar Together” to showcase the unique social characteristics of the all-new Cayenne in four experiential zones – Escape Together (postcards), Thrill Together (Virtual Reality), Taste Together (chocolate art installation) and Share Together (photo booth and social media wall).
Two variants – the Cayenne S and Cayenne Turbo, were officially unveiled with an emotive trailer and a breath-taking multimedia show. Without a doubt, the range-topping Cayenne Turbo drew the most attention from the audience.