Communicating with the driver on an emotional level – as if the vehicles were alive – is Mazda’s mission. Personified in ‘KODO – Soul of Motion’, we strive to encapsulate the beauty of motion that cheetahs show in the wild and breathe this life into the car. Ingeniously, KODO captures the very instant energy becomes motion.
In exploring this expression, we traced the roots of its originality to a distinctly Japanese aesthetic. From the earliest times, Japanese craftsmanship has prized the simplicity of form. This simplicity embodies dignity and sensuality.
Mazda defines these two elements in Japanese as “RIN” (self-restrained dignity) and “EN” (alluring sensuality) and considers both to be determining characteristics of Japanese elegance. The ‘KODO – Soul of Motion’ design philosophy has shaped the dynamic style and premium presence of Mazda cars as reflected in the Mazda2, Mazda3, Mazda6, Mazda CX-5, Mazda CX-9, and our first crossover, the Mazda CX-3.
Since it took over the Mazda franchise in 2011, Trans Eurokars has expanded the business significantly. Its three-storey, 101,000 square foot flagship showroom is a one-stop shop that features sales, customer service and spare parts services. Taking a customer-focused approach, there are three delivery lounges for car collection and more service work bays for faster turnarounds.
In all, there are two showrooms – the newly-renovated Mazda flagship showroom at 5 Ubi Close and another at 23 Leng Kee Road.
Our flagship showroom brings to life the new design language of Mazda that is based on the theme, ‘Celebrate Driving’. The centrepiece is a runway car display concept that aims to inspire and stir emotions while showcasing all Mazda models in the most visually impactful way.
Mazda is all about “Celebrate Driving”
Mazda is all about “Celebrate Driving” – the exhilarating and captivating driving experiences. That’s why Mazda is committed to designing and building vehicles with outstanding dynamics that make customers experience the authentic joy of driving, and beam with pride. Every Mazda is built with passion and dedication. Everyone involved with the Mazda production process pays attention to every single detail, and pour their hearts and souls into building a vehicle worthy of customer’s satisfaction and trust, delivering the Mazda-unique “Celebrate Driving” experiences.
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