Communicating with the driver on an emotional level – as if the vehicles were alive – is Mazda’s mission. Personified in ‘KODO – Soul of Motion’, we strive to encapsulate the beauty of motion that cheetahs show in the wild and breathe this life into the car. Ingeniously, KODO captures the very instant energy becomes motion.
In exploring this expression, we traced the roots of its originality to a distinctly Japanese aesthetic. From the earliest times, Japanese craftsmanship has prized the simplicity of form. This simplicity embodies dignity and sensuality.
Mazda defines these two elements in Japanese as “RIN” (self-restrained dignity) and “EN” (alluring sensuality) and considers both to be determining characteristics of Japanese elegance. The ‘KODO – Soul of Motion’ design philosophy has shaped the dynamic style and premium presence of Mazda cars as reflected in the Mazda2, Mazda3, Mazda6, Mazda CX-5, Mazda CX-9, and our first crossover, the Mazda CX-3.
Since it took over the Mazda franchise in 2011, Trans Eurokars has expanded the business significantly. Its three-storey, 101,000 square foot flagship showroom is a one-stop shop that features sales, customer service and spare parts services. Taking a customer-focused approach, there are three delivery lounges for car collection and more service work bays for faster turnarounds.
In all, there are two showrooms – the newly-renovated Mazda flagship showroom at 5 Ubi Close and another at 23 Leng Kee Road.
Our flagship showroom brings to life the new design language of Mazda that is based on the theme, ‘Celebrate Driving’. The centrepiece is a runway car display concept that aims to inspire and stir emotions while showcasing all Mazda models in the most visually impactful way.
Built for true car lovers
Mazda believes in the power of cars to enrich the lives of all who love driving. Built to respond with precision to human intuition, a drive in a Mazda aims to deliver a feeling of freedom, control and an exhilarating drive that brings pleasure for both drivers and passengers alike. Cars are given life by the warmth and precision of human hands, crafted in living form to be simple, yet graced with richness, beauty while at the same time realising both driving exhilaration and environmental performance that preserves the true essence of the car, whatever the power source.
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