The First DEZIRE Event – Watch Appreciation with TAG Heuer

Owning a Mazda has never been this rewarding, especially for the members of the DEZIRE rewards programme which bundles myriad benefits and exclusive invite-only events with the purchase of any premium Mazda model (Mazda 6, CX-5, CX-9, and the MX-5 RF) from 11 January 2018 onwards.

The first exclusive event for DEZIRE members was held at the TAG Heuer boutique on 11 October 2018 at Wisma Atria where DEZIRE members were amongst the first in Singapore to view the exclusive Bamford interpretation of the TAG Heuer iconic Aqua Racer Carbon.

During the exclusive event, the boutique was closed to the public. Upon arrival, DEZIRE members were treated to canapes paired with Moet & Chandon champagne. They also received special premiums in a goodie bag, compliments of Mazda and TAG Heuer.

Following the preview, the guests were treated to an immersive watch appreciation talk conducted by Mr Timmy Tan, the Managing Editor of Timewerke, who shared the history and fascinating insights about chronographs and the TAG Heuer brand.

The night ended with guests having the opportunity to view the rest of the exquisite TAG Heuer collection and interact with Mr Timmy Tan through private Q&As.

The Tag Heuer boutique was closed to the public during the exclusive event for DEZIRE members only

Mr Timmy Tan, Managing Editor of Timewerke, captivated the audience with insights into the Tag Heuer brand

The guests had the opportunity to view and explore other watch designs in the new Tag Heuer collection

December 3, 2018