Eurokars Centre: A Pinnacle of Luxury in Singapore’s Automotive Landscape

Eurokars Centre: A Pinnacle of Luxury in Singapore’s Automotive Landscape

Eurokars Group, a beacon of luxury in the automotive world, proudly announces the inauguration of its towering $106 million flagship facility, Eurokars Centre. Strategically located in the main automotive belt in Singapore at 11 Kung Chong Road Singapore 159147, this monumental eight-floor structure, with three additional basement levels, is set to open its doors on 15 December 2023.

As a prominent landmark in the area, Eurokars Centre showcases architectural brilliance and reflects the Group’s commitment to enhancing and elevating luxury experiences. Seamlessly blending sophistication and innovation, the facility stands as an iconic hub, uniting premium automotive brands under one roof.

Originally acquired in 2012, building plans for the land were announced in 2017 with the project slated for completion by 2020. However, the progress was delayed due to the challenges posed by Covid-19. The Eurokars Centre is a multifaceted masterpiece, encompassing Rolls-Royce and BMW showrooms, service receptions and workshops, and a workshop for McLaren and Pagani, alongside Management and Administrative offices.

Eurokars Group, with its tagline “Driving Luxury Experiences Since 1985”, traces its success back to humble beginnings. What started with a single brand 38 years ago has evolved into a formidable force in the automotive industry despite maintaining a sole proprietorship, representing 11 prestigious brands: Porsche, Rolls-Royce, BMW and BMW M, MINI, Mazda, Maserati, McLaren, MG, Ferrari, Pagani, and Bentley. Headquartered in Singapore, the company has established a robust operational presence in Indonesia, Australia and China, solidifying its position as an Asian automotive giant.

Rolls-Royce Motor Cars Singapore: The Epitome of Luxury

The new state-of-the-art Rolls-Royce Motor Cars Singapore showroom on the ground floor of Eurokars Centre is a testament to the brand’s unwavering commitment to providing an immersive and personalised luxury experience to its discerning clientele. This new showroom reflects the latest visual identity of the brand, incorporating innovative digital technology with an inviting and relaxing interior design, whilst offering an inspiring environment for clients to facilitate client commissioning of highly Bespoke Rolls-Royces. This engages both the established and new audiences to the Rolls-Royce brand. The entrance is modelled on Rolls-Royce’s famous Pantheon grille and the doorway is topped by the most famous mascot in the automotive world, the Spirit of Ecstasy; whilst inside a Cabinet of Curiosities is filled with luxurious, intriguing items and iconic books, designed to provoke ideas and inspire creativity. Additionally, a Speakeasy style bar offers a secluded space for clients to socialise and relax, providing further opportunity to immerse themselves in the Rolls-Royce experience.

However, the pièce de résistance is the Atelier. A stylish room, housing samples of surface finishes, wood veneers, leathers, embroidery threads and numerous lambswool samples and fabrics. This setting is designed to ignite clients’ imaginations, help them envisage their dream commission and picture how Rolls-Royce can bring this to life. As Rolls-Royce’s newest and largest “House of Luxury” in the Asia Pacific region that reflects Singapore’s position as a beacon of luxury, the showroom showcases the latest all-electric Spectre and the rare limited-edition models, Phantom Extended Platino and Black Badge Cullinan ‘Blue Shadow’.

Rolls-Royce Motor Cars Singapore Showroom – the Atelier

Notably, Phantom Extended Platino exemplifies a new bespoke masterpiece of the marque’s pinnacle product. Named after the silver-white finish of platinum, this bespoke Masterpiece echoes the marque’s formative days, with the front seats finished in fine Rolls-Royce leather, while those in the rear are upholstered in fabric. The interior combines two different fabrics – one created in an Italian mill to combine durability with a gloriously luxurious appearance, the other derived from bamboo fibres and selected for its lustrous finish.

Similarly, the Black Badge Cullinan Blue Shadow maintains its rarity with only 62 units globally, is a unique Bespoke Private Collection inspired by the Kármán Line – the enigmatic boundary above Earth where outer space begins. Featuring the new Bespoke “Stardust Blue” exterior paint, which emulates the deep blue shade of the upper layers of the Earth’s atmosphere. Other features include “Lunar” Starlight Headliner comprising 250,000 stitches and 1,183 fibre-optic “stars” and leather seating with 75,000 individual perforations creating a unique impression of “Earth from space”.

Rolls-Royce Motor Cars Singapore Showroom – Reception and Black Badge Cullinan Blue Shadow

Customers visiting the new Rolls-Royce showroom during the launch period will have the rare chance to have a glimpse of both the ultra-exclusive models. The Ownership Services Reception for Rolls-Royce Motor Cars Singapore will also be located at the ground floor, while supported by the workshop at fourth floor of the building. As always, Rolls-Royce Motor Cars Singapore continues to drive and shape the future of luxury, providing an exclusive space in which clients can begin to conceptualise their dream commission.

Rolls-Royce Motor Cars Singapore Workshop

To commemorate this momentous occasion of the official opening of the showroom and in tandem with the celebration of two decades of Rolls-Royce partnership, Rolls-Royce Motor Cars Singapore is donating $100,000 to The Straits Times School Pocket Money Fund (STSPMF). The fund goes towards school pocket money disbursements and support of the social and educational development of the children and youths. Since its inception in 2000, STSPMF has helped more than 210,000 cases of children and youths in need and disbursed about $97M.

BMW Eurokars Auto: Redefining Luxury and Innovation

The inaugural BMW Eurokars Experience Centre and BMW Authorised Service Centre, nestled within Eurokars Centre, epitomises luxury and innovation, offering an inviting space for customers to explore BMW vehicles.

BMW Eurokars Experience Centre

Eurokars Auto, a subsidiary of Eurokars Group, is the first in Singapore to introduce the brand-new BMW Retail.Next Concept. This concept boasts a holistic customer experience that will change the way our customers engage with us and the brand. From a completely new interior design to advanced technologies, our customers will enjoy a seamless experience. The BMW Eurokars Experience Centre invites customers to appreciate the true essence of BMW in the presence of iconic models, luxurious makes and collectors’ editions in a warm and welcoming environment.

BMW Eurokars Experience Centre – lounge

In its second year as an official BMW partner, Eurokars Auto continually embraces the challenge to redefine the boundaries of excellence and luxury. In 2024, there will be a complete revamp of the existing MINI Habitat Showroom and Service Centre at 27 Leng Kee Road and its neighbouring 29 Leng Kee Road. They will be transformed into the brand-new MINI Habitat Showroom (27 Leng Kee) and BMW Eurokars Auto Flagship (29 Leng Kee) respectively, both encompassing the novel Retail.Next Concept. The BMW and MINI Authorised Service Centres will also be integrated and connected through the two locations.

With these new enhancements to the BMW, MINI and Rolls-Royce Motor Cars Singapore showrooms, the corner of 29 Leng Kee Road will then be analogous to the BMW Welt. While customers can fly to Munich and visit the BMW Welt, they are also able to experience a comparable version in the comfort of their own country.

Concurrently in Q1 2024, BMW Eurokars Auto will be further expanding its presence to the western region of Singapore. The BMW Eurokars Auto Service Factory will commence its operations in January 2024 at the Eurokars Aftersales Centre in 27A Tanjong Penjuru. This facility is purposed to enhance the convenience of servicing for BMW customers situated in the west.

To further elevate the experience for all BMW Eurokars Auto customers, a pick-up delivery service will be offered to all customers who wish to send their cars in for servicing from January 2024 onwards. Depending on their preference, customers can choose from three BMW Authorised Service Centres:

  1. 11 Kung Chong Road (central)
  2. 29 Leng Kee Road (central)
  3. 27A Tanjong Penjuru (west)

BMW Eurokars Service Reception

BMW Eurokars Authorised Service Centre – 11 Kung Chong Road (central)

These nascent structures and rejuvenated spaces underline Eurokars Group’s consistent dedication to deliver unparalleled experiences in automotive care.

Eurokars Supersports: Elevating Performance and Service Excellence

Eurokars Supersports, a Eurokars Group company specialising in McLaren and Pagani, has achieved a remarkable feat with the inauguration of a new Eurokars Supersports Service Centre for McLaren and Pagani within the Eurokars Centre. Being twice the size of the existing service centre, this enhanced facility comes fully furnished with the latest diagnostics tools.

Eurokars Supersports Service Centre

The new authorised Eurokars Supersports Service Centre is poised for the sustainable growth of McLaren, ahead of new McLaren 750S deliveries from Year 2024 onwards. To date, our certified technicians have serviced over 80% of the McLaren car population in Singapore.

Eurokars Supersports Service Centre

In the same vein of ensuring that exceptional care is provided for every Eurokars Supersports car brand owner, Pagani of Singapore takes pride in offering a “Flying Doctor” service to reach the Pagani owners at their preferred convenience, regardless of their location.

Eurokars Supersports is set to refurbish the McLaren Singapore showroom and Pagani of Singapore Brand Experience Centre at 5 Leng Kee Road, with the announcement scheduled for late 2024.

Eurokars Group’s Commitments: Embracing a Sustainable Future

Eurokars Group, having evolved from a modest beginning into an automotive powerhouse with 20 facilities in operation and a dedicated team of over 1,600 employees, proudly redefines premium excellence through unwavering passion and the cultivation of lifelong relationships. Beyond delivering unparalleled ownership experiences, its commitment extends to social and environmental responsibility.

As the automotive landscape takes on dynamic transformations, Eurokars Group aligns with its esteemed brands in propelling towards an electrified future. Built on principles of honesty and integrity, the Group eagerly embraces the challenge of catalysing positive change in the world of automotive luxury while simultaneously fostering a sustainable and harmonious community.

December 15, 2023