The All-New Mazda CX-5 is Now Launched in Singapore
At a captivating event that was held at the Ritz Carlton, Millenia Singapore Hotel, on 14 July 2017, Eurokars Group officially launched the All-New Mazda CX-5 – the most premium SUV in its class. The original CX-5 was the first of a new generation of models to feature the ‘KODO: Soul of Motion’ design and SKYACTIV technology, both of which are driven by Mazda’s vision and pursuit of providing all its customers with superior driving pleasure, as well as outstanding environmental and safety performance.
The Mazda CX-5 has set the bar high for SUVs since its launch in 2012 which led to instant acclaim, garnering significant worldwide sales and over 100 awards around the world to date. The redesigned Mazda CX-5 will raise the bar and scale even greater heights.
The All-New Mazda CX-5’s driving dynamics and chassis design have been greatly enhanced to provide a more refined ride that is insulated against noise, and to strengthen the unity between driver and car; or “Jinba-ittai” (horse and rider as one). Mazda’s SKYACTIV-G engine and six-speed SKYACTIV-Drive automatic transmission have also been improved, with better throttle control and responsiveness, further accentuating the “Jinba-ittai” experience.
The All-New Mazda CX-5 further evolves the KODO design language under the theme of ‘refined toughness’ with its bold, muscular and sporty body that is elegant and graceful at the same time. A wide stance with a low centre of gravity plants the car to the ground while lending it a purposeful and defined look.
What further sets it apart is the new colour – Soul Red Crystal – which was created by Mazda Design to complement the beauty of the Mazda CX-5 form. Soul Red Crystal is the third Takumi (artisan) paint colour that is adopted by Mazda, and will eventually be available throughout its model lineup.
The All-New Mazda CX-5’s 10-speaker Bose Premium audio system – co-developed by Mazda and Bose – delivers performance, clarity and unparalleled aural delight; and provides the ‘Spirited Sound’ experience that Mazda is seeking to implement across its range. Other notable features include an Active Driving Display, a powered liftgate and an auto-hold function.
It also comes equipped with G-Vectoring Control technology – the first technology in Mazda’s new SKYACTIV-Vehicle Dynamics series – as well as a host of i-ACTIVSENSE advanced safety technologies such as Adaptive LED Lights, Blind Spot Monitoring and Smart City Brake Support.
Since Eurokars Group assumed the distributorship of Mazda vehicles in Singapore, it has raised the profile and spearheaded the amplification of the brand. Last year, Mazda grew by 34 per cent with 7,091 new vehicles registered throughout 2016, according to Land Transport Authority (LTA) statistics. Looking back on the past few years, Eurokars Group has propelled Mazda to grow its market share substantially from 0.9 per cent in 2011 to 8 per cent in 2016, and achieve year-on-year record sales.
Bolstered by its high sales volume and rising popularity, Mazda is now one of the best-selling Japanese car marques in the local market. Mazda now ranks third in Singapore in terms of new car registrations, as indicated by LTA statistics as of June 2017. To meet the rising aspirations of our customers, this leading Japanese automotive brand has also been rolling out new models such as the Mazda CX-3, the enhanced Mazda 6 with G-Vectoring Control and today, the All-New Mazda CX-5 which is hailed as the most premium SUV in its class.
“Mazda’s success story and ascent as a vehicle of choice in Singapore is a journey that we are proud to have steered and charted. When Eurokars Group was appointed by Mazda Motor Corporation to be the distributor of Mazda in Singapore, we saw ourselves as adding a high potential made-in-Japan brand to our portfolio of luxury and premium marques in Singapore including Porsche, Rolls-Royce, MINI and McLaren. Several years later, Mazda is one of our top performing brands, and has quickly climbed to become a household name among car owners and enthusiasts. For its success in promoting Mazda vehicles in Singapore, Trans Eurokars Pte Ltd, a part of Eurokars Group, has been conferred the prestigious Special Award (Highest Volume Record) by Mazda Motor Corporation under its 2016 Mazda Distributor Commendation Programme,“ says Mr Karsono Kwee, Executive Chairman of Eurokars Group.
Ms Ong Lay Ling, Group Managing Director of Eurokars Group, delivering the opening address at the Media Launch of the All-New Mazda CX-5
Mr Hiroshi Inoue, Managing Executive Officer in charge of ASEAN Business, Mazda Motor Corporation, giving an overview of the highlights of the All-New Mazda CX-5
Mr Minoru Takata, Program Manager of Mazda Motor Corporation’s Product Division, conducting a technical walkthrough of the All-New Mazda CX-5
Representatives of Eurokars Group and Mazda Motor Corporation at the Media Launch of the All-New Mazda CX-5
A mesmerising dance sequence before the unveiling of the All-New Mazda CX-5
Host of the event, Ms Denise Keller, announces the launch of the All-New Mazda CX-5
Presenting the All-New Mazda CX-5
