LAUNCH OF THE ALL-NEW PORSCHE PANAMERA AT THE SYMPHONY OF COURAGE
Following a Sneak Preview of the Panamera Turbo in late 2016, Porsche officially introduced the second generation Panamera, Panamera 4S and Panamera Turbo at the “Symphony of Courage” event at Marina Bay Sands on 22 March 2017.
Around 1,000 Porsche owners, enthusiasts, and members of the media were treated to an exhilarating unveiling that involved acrobatic aerial artists and violinists in a spectacular show that brought to life the story of the Panamera through abstract imagery, music, vision, and performance.
“We had another very exciting event with an impressive vehicle unveiling that in this form probably has never been performed before. The launch reflected the highest luxury standard, elegance as well as the innovation of the new Panamera. I am very confident that the highly positive response to the event and the car will translate into good sales results,” said Dr. Henrik Dreier, General Manager – Singapore, Porsche Asia Pacific.
“The concept of a best-of-breed drive that marries both the luxurious sedan and sports car attributes of Porsche has been exceptionally well-received. Since the soft launch of the all-new Panamera late last year, we have seen an uptick of customer interest in the form of queries and requests for test drives, as well as pre-orders. With the official launch, we now offer Porsche owners and enthusiasts an even wider range of the latest Panamera models to cater to their diverse needs and wants. We are confident that the arrival of the new Panamera model range will further elevate the Porsche brand in Singapore,” said Mr. Karsono Kwee, Executive Chairman of Eurokars Group.