Marketing Executive

Job Responsibilities

To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers.

Supporting role in establishing the marketing strategy for the dealership

• Assist in developing a consistent marketing strategy and planning based on agreed target audience with Dealer principal and Marketing Manager
• Ensure agreed action plans are implemented accordingly to achieve short and long-term marketing objectives for the dealership

Observes the market and assist in planning, developing and executing marketing activities and campaigns

• Coordinates marketing initiatives and events on an annual or ad hoc basis
• Coordinates potential marketing opportunities across dealership departments
• Ensures marketing communications are in line with MINI CI and approved by the Brand Principal
• Coordinates with BMW and MINI brand departments on brand and product events
• Analyse competitor’s activities and campaigns

Steers and controls operational management, manage inventory   

• Monitor on-going marketing spend / invoicing against allocated budget
• Provide post campaign /event reports to Brand Principal and Management
• Manage and update all dealership marketing collaterals
• Responsible for stock inventory of marketing merchandise

Acts as a contact person for internal and external partners

• Coordinate all marketing matters with all internal and external stakeholders including coordination with agencies and vendors for development, production, and post campaign/ event compilation of CRM related collaterals, web pages, and other related materials

Coordinates PR initiatives and activities

• Assist in press related topics and activities, including coordination of media test drives and news clippings’ consolidation etc